Privacy Policy

Last update: 31/03/2024

Welcome to Better.Dating, and thank you for choosing our service. At Better.Dating, we take your privacy seriously and are committed to protecting your personal information.

If you have any questions or concerns about this Privacy Policy or our practices or our practices about your personal information, please get in touch with us at support@better.dating.

This Privacy Policy applies to all information collected through our website (https://better.dating/), and any related services, sales, marketing, or events (collectively referred to as the “Services”).

This Privacy Policy aims to inform you how we collect, use, manage, and protect your data when you use our Services. We want to explain the rights and choices you have associated with your personal information clearly and transparently. If you disagree with our policies and practices, please do not use our Services.

We encourage you to read this Privacy Policy carefully to help you make informed decisions about sharing your personal information with us.

Table of Contents

1. Personal Information And Usage Data
2. Utilizing Your Information
3. Information Sharing and Disclosure
4. Cookies and Digital Tracking
5. Data Retention Policy
6. Security Measures
7. Your Privacy Rights and Choices
8. Updates to Our Privacy Policy
9. Contacting Us

Personal Information and Usage Data

At Better.Dating, your privacy is our top priority, and we are dedicated to safeguarding the information you entrust to us. We collect various types of information to enhance our services and your experience. Here’s our approach to handling your data:

a. Uploaded Content for Analysis: To assist you in enhancing your dating profile, we request that you upload photos. These photos are analyzed by our system to provide you with actionable feedback. We treat these data with the highest regard for your privacy, using them solely to deliver the services you have requested.

b. Contact Details: While we do not directly ask for your email address, this information is received from Lemon Squeezy, our trusted payment processing partner, when you make a purchase. This is done to facilitate the delivery of analysis results to you.

c. Payment Information: For any purchases made on Better.Dating, we process payments through Lemon Squeezy, a secure online payment platform. The financial information required for transaction processing is collected directly by Lemon Squeezy, ensuring your payment data’s safety and security. For more details on their privacy practices, please visit Lemon Squeezy’s Privacy Policy.

d. Automatic Data Collection: Our website automatically gathers certain information that does not personally identify you. This may include your IP address, browser type, and details of your interactions with our site. This information is utilized to improve your user experience, enhance our services, and ensure the security of our platform.

We are committed to using this information responsibly and transparently, ensuring it is utilized in ways that benefit you and align with our commitment to privacy.

Utilizing Your Information

Better.Dating uses the information we receive to enhance your experience and deliver personalized services aimed at improving your dating profile. Here’s how we handle and utilize your data:

a. Analysis and Feedback Delivery: Our primary service involves analyzing the photos you upload to offer actionable feedback for enhancing your dating profile. Although we do not directly collect your name and email address, we receive your contact details through Lemon Squeezy, our payment processing partner, after you make a purchase. This process enables us to send you the analysis results tailored to your profile.

b. Communication: The contact information obtained from Lemon Squeezy is used solely to send you your analysis report and to communicate service-related updates or responses to your inquiries. We value your privacy and ensure that any further communications, such as newsletters or promotional materials, will only be sent to you with your explicit consent.

c. Security and Integrity: Maintaining the security of our platform is a top priority. Your information aids in fraud prevention, policy enforcement, and ensuring compliance with legal obligations. It helps us safeguard our services, respond to legal requests, and prevent harm.

d. Service Improvement: We analyze non-personal data, such as usage patterns and technical information, to gain insights into how our service is used. This information is crucial for us to improve user experience, develop new features, and optimize Better.Dating for our community.

e. Legal Compliance: Occasionally, we may need to use your information to fulfill legal obligations, respond to legal inquiries, or protect the rights and safety of our users and the public.

Information Sharing and Disclosure

At Better.Dating, protecting your privacy and the confidentiality of your personal information is a principle we steadfastly uphold. Below is an overview of how we handle sharing your data:

a. Consent: Your information is shared with third parties strictly with your explicit consent. We believe in empowering you to decide how your information is used.

b. Service Providers: In our quest to enhance Better.Dating, we collaborate with third-party vendors, service providers, contractors, or agents who assist us in operating our service. These services might include payment processing (handled through Lemon Squeezy), data analysis, email delivery for analysis results, and hosting services. We enter into strict agreements with these providers to ensure they meet the privacy standards we uphold for our service.

c. Business Transfers: In the event that Better.Dating is involved in a merger, acquisition, or sale of assets, your personal information might be part of the transferred assets. By using our service, you acknowledge such transfers, and we assure you that any acquirer will continue to process your personal information as detailed in this policy.

d. Legal Requirements: There may be instances where disclosing your information is necessary for legal compliance, to protect and defend our rights or property, to prevent or investigate potential wrongdoing related to our Service, to ensure the personal safety of our users and the public, or to protect against legal liability.

e. Affiliates: For the purpose of internal administration and enhancing your customer experience, we may share your information with our affiliate companies. This is done in a manner that remains consistent with this Privacy Policy.

We take significant measures to ensure any third party with whom your data is shared is bound by confidentiality and privacy obligations in alignment with this Privacy Policy and applicable laws.

Better.Dating commits to not sharing, selling, renting, or trading your information with any third parties for their promotional purposes without your explicit consent.

Cookies and Digital Tracking

At Better.Dating, we employ cookies and similar digital tracking technologies to enhance and personalize your experience on our platform. These technologies are integral to our service delivery, enabling us to:

a. Understand and Save User Preferences: Cookies help us remember your settings and preferences for subsequent visits, ensuring a more personalized and convenient interaction with our service.

b. Improve Site Performance: By analyzing the information gathered through cookies, we can assess the performance of our website, pinpoint areas for enhancement, and optimize the user experience accordingly.

c. Targeted Advertising (If Applicable): Should Better.Dating opt to engage in targeted advertising in the future, cookies and tracking technologies would play a crucial role in delivering ads that align more closely with your interests. Importantly, you will always have the option to opt-out of such advertising, preserving your control over your personal data.

d. Analytics and Service Improvement: Cookies are instrumental in collecting analytics data, which provides us with insights into how our services are utilized. This data is essential for the continual improvement of our platform and the services we offer.

Data Retention Policy

At Better.Dating, we adhere to the principle of retaining your personal information only for as long as is necessary to effectively provide our services or as required for legal compliance:

a. Analysis and Feedback: The personal information and photos you submit for analysis are retained just long enough to deliver our feedback and to ensure you fully benefit from our services. Typically, this period does not exceed 12 months from the date of submission. Afterward, we review the data for possible deletion or anonymization.

b. Legal and Regulatory Requirements: There may be instances where we’re required to retain your information for extended periods to meet specific legal obligations, such as compliance with tax laws, accounting standards, or other regulatory requirements. In such cases, we retain your personal information strictly as long as necessary to fulfill these legal obligations.

c. Proactive Deletion: In the absence of any legal or regulatory requirements to retain your data, we take proactive steps to either delete or anonymize your personal information. This typically occurs within 12 months following your last interaction with our services, ensuring your data is not held indefinitely without purpose.

d. User Requests for Data Deletion: We deeply respect your right to manage your personal information. Should you wish to have your data deleted from our records, you are welcome to request this at any time by reaching out to us. We will process your request with due diligence, in accordance with legal obligations, to ensure your information is handled securely and with respect.

Security Measures

At Better.Dating, safeguarding your personal information is a responsibility we take very seriously. We employ a robust combination of organizational and technical measures aimed at securing your data from unauthorized access, alteration, disclosure, or destruction:

a. Technical Safeguards: Our commitment to data security is reflected in our use of advanced security technologies and procedures. We protect your information through encryption, firewalls, and secure server facilities, ensuring a high level of defense against unauthorized access.

b. Organizational Measures: Recognizing the critical role of our team in data security, we provide comprehensive training on privacy and data protection. Our internal policies and controls are designed to ensure your personal information is handled in line with the utmost privacy standards.

c. Continuous Monitoring and Updates: To stay ahead of potential threats, our systems undergo continuous monitoring for vulnerabilities. We regularly refine our security practices in response to new challenges and evolving threats.

d. Limitation of Access: We strictly limit access to your personal information to employees and contractors who need it to deliver our services. Bound by confidentiality agreements, they face disciplinary actions or termination for failing to adhere to these obligations.

e. Awareness of Limitations: Despite our rigorous security measures, we recognize that no method of electronic transmission or storage can be guaranteed to be 100% secure. As such, while we endeavor to protect your personal information with commercially viable means, absolute security cannot be assured.

f. User Participation: We encourage you to remain vigilant in protecting your personal information, especially in interactions online that involve sharing data. Being aware of phishing attempts and other forms of online scams can help safeguard your information. If you receive suspicious communications purporting to be from Better.Dating, please contact us immediately.

Your Privacy Rights and Choices

At Better.Dating, we empower you to take control of your personal information. Below are the options available to you for managing your data:

a. Access, Update, or Delete: You have the freedom to review, amend, or request the deletion of your personal information in our possession at any time. To adjust any details or update your preferences, simply contact us using the contact information detailed in the “Contacting Us” section.

b. GDPR Rights: For individuals residing in the European Economic Area (EEA) and the United Kingdom, the General Data Protection Regulation (GDPR) affords you additional rights, including:

• The right to access the personal information we hold about you.
• The right to rectify inaccurate information pertaining to you.
• The right to request the erasure of your data under certain conditions.
• The right to object to data processing or to request a limitation on processing.
• The right to the portability of your data.

c. CCPA Rights: Residents of California are entitled to specific rights under the California Consumer Privacy Act (CCPA), such as:

• The right to be informed about the collection, use, sharing, or sale of your personal information.
• The right to request the deletion of your personal information.
• The right to opt-out of the sale of your personal information.
• The right against discrimination for exercising your privacy rights.

d. Exercising Your Rights: To exercise any of these rights, please reach out to us using the provided contact details. We are dedicated to reviewing and addressing your requests in compliance with applicable laws.

e. Opting Out of Communications: If you prefer not to receive marketing communications from us, you have the option to opt-out at any time by using the unsubscribe link found in those emails or by contacting us directly.

f. Additional Assistance: If you need assistance regarding your data or have specific concerns about how your personal information is utilized, our team is ready to help. For support, please use the contact channels mentioned earlier.

Updates to Our Privacy Policy

At Better.Dating, we are dedicated to being open about our privacy practices. To adapt to new regulatory requirements, operational changes, or feedback from our users, we may update this Privacy Policy periodically:

a. Notification of Changes: We will inform you of any significant updates to our Privacy Policy either by posting a notice on our website or by sending you an email. The revision date at the top of the policy will also be updated. We encourage you to review our policy regularly to keep abreast of any changes that may affect you.

b. Acceptance of Updates: The updated policy will take effect immediately upon being made accessible. Your continued use of our services after the implementation of these changes constitutes your acceptance of the revised Privacy Policy.

c. Access to Historical Versions: Your understanding of how we manage your personal information is important to us. Should you have any queries about our Privacy Policy or wish to review the changes made over time, please feel free to contact us. We are happy to provide previous versions of the policy upon request.

Contacting Us

We’re here to help if you have any questions, comments, or concerns about this Privacy Policy, how we handle your data, or our adherence to applicable laws. Please don’t hesitate to reach out to us through the following channels:

• Email: support@better.dating
• Physical Address: Georgia, Tbilisi, Chughureti District, Mikheil Tsinamdzghvrishvili Street, N52 / Kolau Nadiradze Street, N4, Loft

Your feedback is invaluable to us, and we are dedicated to resolving any privacy concerns you may have. At Better.Dating, your privacy and trust are of utmost importance.